A brand is a name, sign, symbol, or combination of them to be used as the identity of a product, organization or in the goods and services that a company has to distinguish from other service products so that they are easily recognizable.
Each product can be easily copied by other players in a market, but a brand will always be unique on its own.
With the existence of a brand, can make one product with another is different, and also is expected to be able to facilitate consumers in determining the items they want to consume based on various considerations of a brand (brand loyalty).
Types of Brands
Used on goods traded by a person or several people jointly or a legal entity to distinguish from other similar items.
Traded by a person or several people jointly or a legal entity to distinguish from other similar services.
With the same characteristics that are traded by several people or legal entities together to distinguish from goods and / or other similar services that used on goods and/or services.
What is the difference between marketing and branding?
What is branding?
Branding makes loyal customers, so I call Branding is strategic.
What is marketing?
Marketing is about knowing who your customers are and what they value, so I call Marketing is tactical.
Many ways to branding your business for improvement, here are tips from us. To be able to reach the audience well, we recommend you to do branding by getting the audience’s heart, including: 1. Direct the target audience According to the target and for them to always remember the business brand you have, the way...
Talk about Fashion and market research, sometimes Expensive Doesn’t Always Mean Better. Because there are many reasons, but there is one main point that I want to share with you in this article. The best way to understand consumer needs is to predict fashion trends through market research. There are two research methods: primary and...